What is permission marketing?

It is getting an existing customer or a stranger to give you permission to market to them, to communicate to them, to work to turn them into loyal customers. By gaining permission, you are then able to get through all the clutter (interruption marketing) that all of us are subjected to on a daily basis, most of which we completely ignore.
When you gain permission you gain an attentive, anticipatory person. To keep the permission, you must send personal, relevant information each and every time. By doing this, over time even more trust is built with your customers.

• In the next installment of Monster Bytes
  

Why email is perfect for Permission Marketing